The FTC took action after discovering that advertisements for the Your Baby Can Read program did not provide scientific evidence and that they are in violation of the Federal Trade Commission’s rules banning unsubstantiated health claims. The FTC also ordered the defendants to cease using the phrase “Your Baby Can Read.” While this is an extreme measure, the FTC rarely enforces such laws. The FTC does, however, vigorously police advertising involving children.
Dr. Titzer is barred from making unsubstantiated claims about the program’s performance
To keep the program from being sold, the founder of the “Your Baby Can Read” program is barred from making any unsubstantiated claims about its performance. He is also barred from using the term “Your Baby Can Read,” and from misrepresenting the results of tests that were performed on the product. A judge also imposed two $185 million monetary judgments against Titzer.
While it’s understandable that a graduate degree in “human performance” would qualify him to speak about infant reading, the FTC and other agencies will take legal action against marketers who fail to substantiate their claims. This is a major victory for consumers. But if Dr. Titzer can’t stand up to the pressure, he’ll be barred from making any unsubstantiated claims about the program’s performance.
Scientific evidence shows it doesn’t work
There’s some scientific evidence that the Your Baby Can’t Read program doesn’t work. The government is trying to push back against the company that claims its program teaches infants to read at just 10 months. Among other findings, the study shows that babies that completed the program scored the same as their peers on thirteen out of fourteen early reading skills. As a result, the study isn’t surprising, as many parents believe that the program benefits their infants.
However, there’s more to the story than just the science. In an experiment at New York University, researchers compared babies aged 10 to 18 months to infants who had only watched videos and flashcards. The results showed no difference between the groups in terms of reading abilities or letter recognition or reading comprehension. Despite these findings, the parents of babies in the experiment remained optimistic that the program helped them.
Settlement
A class action lawsuit was filed against Your Baby Can Read by a group of California consumers in April 2011. The organization, known as Campaign for a Commercial-Free Childhood, has successfully fought against the company’s marketing campaigns. Campaign members argued that the Your Baby Can Read claims were unfounded and lacked scientific support. The settlement agreed to impose a $185 million judgment, but most of that amount will be suspended because the company’s financial condition has failed.
The settlement also prohibits Titzer from making false claims, misrepresenting the results of tests, and endorsing its products without a reasonable basis. The company will pay nearly $185 million in restitution to the settlement class. A monetary judgment of this kind is the first in this type of case. The settlement requires the defendant to pay restitution to victims, including families affected by the claims made by Titzer.
Cost of program
Your Baby Can’t Read? Don’t Worry, there are ways to learn to read before your child is ready. This program is designed with a proven science of multi-sensory learning that was perfected over years of development. Babies learn through seeing, hearing, and doing, not just listening. Your Baby Can also offer secure payments, free shipping on orders over PS100, and easy returns. My son, Jacob, started using the program at age 6 months and is now 18 months. He loves reading, and I highly recommend it to other parents.
Your Baby Can Read is a well-known early language development system that has been featured on CNN, Good Morning America, and The Learning Channel. The program was developed by Dr. Robert Tizer and teaches babies and toddlers how to read and speak with simple language. Early confidence can jumpstart future success, and the best time to learn a language is during the early toddler and infant years. This is when brain synapses are building thousands of connections, and learning written words can be done simultaneously.